The Lego brand wants to expand their message of play, creativity, and endless possibilities to teenagers. With the rise of Tik Tok and other social platforms, teens are constantly using music to be creative and feel like part of the community. With Lego Beats, teens can create their own music simply by building with Legos. Each brick will represent a different sound and by building them together, it will create a whole new music track.
Partner: Marisa Mordini
Case Study
THE APP
The Lego Beats app gives users a cool and unique music experience while also keeping the integrity of the Lego brand. The app includes many features that will push teens on their way to expressing their creativity.
The app strives to mature the lego brand so it is more desirable for teens by modernizing the lego colors and adding neon assets.
The app will make the user feel like their own musical DJ by allowing them to pick a DJ name.
KEY CHART
The key chart is the instruction manual for users to follow while they are building their legos. Each lego color represents a different note, and the way they are built together will create different volumes and lengths a note is held.
SCANNING SCREENS
The app scans the legos and plays the beat. From there you can adjust the settings and share to social media.
SONGS
The user can also build an existing song by following the building instructions in the music library.
