The neighborhood of Chelsea is known for its popular art scene, amazing restaurants and classy night life. Being one of the most popular neighborhoods in NYC, many visit this trendy area everyday. Open to every type of person imaginable, there is something to do for everyone
my roles
team
Lexi Cassidy
Xiaolin Chen
Visual system
Empathy interviews
persona
presentation
time
January - May 2019
Feature #1
Once done, a results screen will come up, breaking down the info gathered from the quiz.
The user can then see a list of galleries offered to them based off their answers, and add them to their itinerary.
QUIZ PAGES
Each question asks what the user prefers in terms of location, art form, art medium, and overall visual preferences.
Scroll through all the questions
Find all of this on the quiz tab, and exit out during the test
Questions to get to know your style better
Once the user finds one they like and clicks on it, they can see the address, add it it to their itinerary, or click again for more info.
The most popular galleries will show up in a scroll through, allowing the user to browse where everyone else is that week.
Then, a brief summary of the gallery will come up, as well as a synopsis of what is on view and when, and a website link to learn more.
Feature #2
AR MAP
A virtual map experience allowing app users to see Chelsea in an all new, fun and easy way! The map will provide a unique way to find your way around
User focuses on the location they are in, and galleries will pop up. Anywhere they are located in the Chelsea area, results will come up allowing them to find a gallery, or food and hotels, near them. Based on the tab they are on located on the bottom of the screen
Once a gallery is selected, a quick overview of the space will pop up, including address, reviews, and a navigation button. Once this navigation button is pressed, an arrow will direct them in the right direction, creating a fully immersive and fun AR experience.
Research and Process
We interviewed a few visitors of the galleries in the Chelsea area to get insights on why they were there and how they got there. Our discoveries helped us to understand the problem much more
After making affinity maps, journey maps, and personas, we could start to empathize with our persona and create a POV for them.
Problem
In our discoveries, visitors don’t have much information telling them what galleries are out there and which ones they would enjoy the most. And there is no navigation
User Persona
Kylie, Tourist
Wireframes
Kylie is an event coordinator in a small town in Upstate, Ny. She has always had a love for the hussle and bussle of Manhattan and loves unique art. She often travels to Manhattan to find new inspiration for her work back home.
Age: 35
Occupation: Event planner in Upstate Ny
Character: creative, fun-loving, tech
“Being an event planner, organization and planning is very important to me, especially while travelling.”
Motivations
Inspiration
Knowledge
Job growth/promotion
Art
Insight
The user doesn’t want to always go into galleries at random. She wants to know what’s good and trending so she can have an exact location to put on her itinerary.
Kylie needs to have a planned-out trip because it makes her feel more relaxed and she has more fun.
POV
